Here are a few problems that some new MLM marketing people run into:
1. No Upline support.
Once a person joins a new MLM marketing program, he or she is extremely vulnerable and needs a lot of help from someone, or something.
In many cases, the Uplines are not actively helping them. This happens a lot when the Uplines are simply sponsoring as many people as they can with no regard, or very little, to what happens to them after they get sponsored.
In most standard MLM marketing programs, it is important that the new member gets immediate assistance from a local person, or tools that should be made available. Otherwise their chances for survival are very slim.
2. New MLM marketers cannot sell.
This is probably the major reason why most people are not successful in MLM marketing. If just standard MLM techniques are used, the member has got to sell by learning how to speak at opportunity meetings, seminars, and the like.
3. The MLM'er cannot generate good leads.
Next to the selling problem, this has to be the next biggest reason most people fail in MLM marketing.
Here is a picture of what normally happens: The new person has just signed up in an exciting MLM program. He learns from the manuals, meetings, etc., how he should "share" his product (most program will push the opportunity) with his friends, neighbors and relatives.
Now, most of us are not comfortable with this form of selling, and it will typically lead to many sleepless, tossing and turning, nights. We just don't want to "impose" on our friends! We would feel a lot more comfortable just presenting he product and/or opportunity to strangers.
4. No true duplicative ( I can do it, so can you) system.
If the MLM marketing company is one that must be promoted through expensive methods, it will not be feasible due to financial constraints. After all, most of us get into this business to make money, not spend it. Learning how to sell, or to speak and conduct an opportunity meeting is just not duplicative, it's not something everyone can do with ease. Only a few people have a natural ability to do this.. Here again, is a very important reason a lot of "would be" MLM'ers simply die on the vine.
5. Selling by mail using standard MLM techniques.
The traditional way to market MLM products and programs, is to spend all available spare time to call around, and travel around, to find prospects. A lot of people already have full time jobs, it is hard to find extra time to travel and make phone calls. This is why these MLM marketers cannot keep their program going, and eventually abandon it.
6. The marketer is not sure about the MLM marketing company or service.
Often a person will sign up in a MLM marketing program in a "fit of excitement", attracked by an exciting pitched offer. But, after the dust settles, and he comes down to earth the reality slowly sets in.
Pick an established and financially sound MLM company that is at least two years old with unquestionable products or services. That way, you can feel good about the company and products that you are promoting. There is nothing quite like being able to "tell the complete truth" to your prospective customers.
7. They do not stick with it long enough.
Starting any business takes time, and this is true with an MLM marketing program as well.
By the time you study the program, write for and receive literature, study it and then finally sign up; get more literature, etc. a lot of time has been spent. And then, on top of that, you have to generate your leads.
It will probably take several months before you can expect much of anything to happen to your MLM marketing. So you should set in your mind that you have to stick with this for at least some amount of time. That just makes good business sense.
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